Turning An Idea Into Reality | Ariya Chittasy

Ariya Chittasy

Jun 17,2020

Ariya Chittasy

Are you sitting there with the next big business idea?

Have you ever thought about what the difference is between people that have ideas, and the people who end up implementing them and turning them into real businesses?

We believe that the difference is the steps that they take in the process that goes from idea to business

Idea Stage

In this stage, everyone starts with an idea. It just suddenly comes into their mind and they think “hey, this thing could actually work and help thousands of people”. At this stage, you might be very excited about your new idea, writing down all of your ideas on who you could help, and what services you could offer.

The danger in this stage is that some people get stuck here. Many people spend 3 years, 5 years, even 10 years saying “I have this great idea that would be such a good business”... but they never even try to turn it into a real business that is operating in the word.

So how can you get out of this stage?

Start asking one important question, “what will it actually take to build this product?”. Finding the answer to this question is the first step moving from the idea phase onto a project.

Project Stage

The people in this stage speak and act completely different to when they were in the idea stage. They start looking at what actions they can do, they look at speaking with people, they are looking at creating designs, and finding examples of how their venture may look and feel.

These people will be able to tell you clear and tangible action that they are taking. If you don’t take the leap into this stage, and you stay in the idea stage, you may be stopping yourself and your idea from becoming real.

So now you’re maybe thinking, what’s the difference between working on a project and a business?

Business Stage

The project stage is all about getting validation for your business idea, and making sure that there is market demand out there. Once you have all this data, and you are confident that (1) your idea will work, and (2) there are people out there who want it, you are ready to think about operating in the long term. 

This stage is all about long term operations; are you confident enough in your business concept that you are willing to spend the next 5, 10, 20 years building it.

So how can you tell if you are in the business stage, or still in the early idea or project stages of your venture?

Ask yourself this: “what is the return on investment for your business?”

People in the business stage know this. 

After finding out what stage you are at in your venture:

  • Idea Stage
  • Project Stage
  • Business Stage

You should think about what you need to do to not only evolve your business, but also evolve yourself as a business leader. This is about your ways of being;

things like



These concepts have a big impact on your ability to run an effective business. 

The people out there who are running a large corporation were once in your shoes, only they have done the work and decided that they want to commit to their business and see it grow in the long run.

About the Creator

Ariya is committed to empowering the future of entrepreneurship. With 4 startups in the last 8 years, including one awarded Fastest Growing Company Asia-Pacific (Business Excellence Awards 2014) and another growing into a 55+ person company in under 2 years, He thrives on materializing ideas into real businesses. WHAT IS ARIYA UP TO He is working with visionaries and innovators to create tech-based companies that serve the world through his role at Engenesis Ventures. Through state-of-the-art technology builds, access to investor networks and a unique startup to enterprise planning process, Engenesis is able to bring new technology ventures to the market faster, leaner and with less risk. My role is in managing the growth of our startup portfolio and so am constantly looking for great founders with great work ethic and mindset. Open to introductions in this space. Ariya also has a keen interest in philanthropy and social entrepreneurship.