What Do Investors Want To See? | Samuel Hamrosi
What is the most effective way to get investors on board?
What do they want to see?
If you want to appeal to investors, and effectively raise capital for your business, there are a few things that you can do
- Look at what the concerns are for them
What are the things that they look for that are important?
You really want to clearly understand:
What their concerns are
What their objectives are
You want to “get inside their world”, and really understand what is going on for them as an investor. You want to address those points.
- Sympathise with them
Connect with the investor, and get an understanding of WHAT THEY ARE OUT TO ACHIEVE. Once you have this, you can pitch the best solution to them which tackles these desires.
They key things that investors look for
Risk to Reward Ratio
How much upside is there?
Over what period of time?
What is the percentage potential of a loss occurring?
What are the stop-losses that are in place for the investment?
- It’s all about being of service
When talking to an investor, the best thing that you can do as an entrepreneur is to take their concerns as your own. Really understanding what your investor wants to achieve, and trying to solve this for them is the most effective strategy that any business owner can adopt.